Online coaching · In-person Apollo Beach · Strength · Glutes · Pregnancy · Postpartum
LaBella Beast Athletics
LaBella Beast Athletics is the strength coaching practice of Shamaira Gonzalez, a certified personal trainer and competitive strongman based in Apollo Beach, Florida. LaBella Beast offers 1:1 remote coaching, in-person personal training, and self-guided strength programs for women, postpartum clients, mothers, and youth athletes across Apollo Beach, Ruskin, Riverview, FishHawk, Brandon, and Tampa.
Train hard. In any season.
I help busy women and moms feel strong, confident, and glowing again, without spending hours in the gym.
Coached by a competitive strongman athlete and mom of three.
Limited spots open
Why I do this
Motherhood changes everything. Somewhere between the sleepless nights and taking care of everyone else, it's easy to lose sight of who you are. I'm here to help you find her again.
Here's how we do it:
- Effective workouts that fit into real life
- Home or gym programs, whichever works for you
- Simple nutrition plans built around your goals
- Mindset lessons to keep you going on the hard days
- One-to-one support when you need it most
Whether you join one of my challenges, follow a program, or work with me 1:1, I'll help you rebuild your strength, boost your energy, and feel like yourself again.
I know this journey because I've lived it. A high-risk pregnancy, postpartum struggles, and no support system to lean on. I know what it's like to put yourself last for so long that you forget you matter too. And I know how powerful it feels when you finally get you back.
“I can’t recommend her enough as a personal trainer! She is incredibly personable, knowledgeable, and experienced in the fitness industry. What really sets her apart is that she doesn’t just coach fitness—she lives it.…”
“She’s not new to this, she is true to this. If you’re trying to be better, she’s gonna show you the best way to go about it. And she won’t waste your time. Hit those goals with Shamaira🙌🏽💪🏽”
“Shamaira is passionate about fitness and helping others reach their goals. Highly recommend her training!”
“she genuinely loves, helping other others! I would definitely recommend her! If you’re worried about not feeling comfortable working out, she makes you feel extremely comfortable. If you want to get in shape, she’s your…”
“Hands down Shamaira is the best trainer I have ever worked with!! The energy she brings each and every time is contagious!!💪🏼💪🏼🙌🏼”
“Shamaira – La Bella beast Is literally the real deal! She knows the work it takes to be your best self and live it up! Shes the coach you want and your biggest cheerleader plus you’ll have fun! If you need motivation…”
“💪🏽💪🏽 This is what I’m talking about!! I highly recommend if you want to get in shape and live a healthier lifestyle!”
“One of the most driven and hardworking women i know! She’s beautiful inside and out and genuinely cares for you and your fitness journey no matter what stage of the journey you are in! I would 100% recommend Sham for…”
“I’ll forever recommend an amazing trainer when I experience one! 💪🏽✨ Sham pushed me, challenged me, and helped me become stronger and more confident in the gym. I’m so grateful for everything she has taught me and the…”
“Shamaira is the real deal. Professional, passionate, and genuinely committed to what she does. You can tell she takes pride in her work and puts real effort into creating a great experience for the people she works…”
“"I can't recommend La Bella Beast (LBB) enough! Im a busy person myself and was skeptical that any program could actually fit into my chaotic schedule — but her approach completely changed that. The workouts are…”
“Phenomenal trainer! Supper supportive and knowledgeable! Her drive is an inspiration”
“Pushes me to be great everyday !! The best trainer I ever had !”
“Amazing trainer! Super motivating, knowledgeable, and truly cares about helping you reach your goals. Always pushes you to be your best while making you feel comfortable and supported. Highly recommend!”
“Shamira is the best trainer out there and she does an amazing job with adults and kids plus you see results! We will always go with her when it comes to training!”
“I highly recommend training with Shamaira as a coach! She is knowledgeable, motivating, and truly dedicated to helping her clients reach their goals. Her professionalism, positive attitude, and personalized approach…”
“I attended one of La Bella's bootcamps and on top of getting a great workout in, we had a great time laughing and vibing to the music. Definitely circling back for some more "work" and immaculate vibes.”
“Shamaira is the type of coach you really want and need during your wellness journey. Shamaira’s genuine passion for not only what she does but for her clients is something that is extremely rare. Every workout is…”
“I enjoy working with you, you motive me to be great . Continue doing what you do . We definitely need more coaches like you .”
“She is truly an amazing coach! She goes beyond just workouts—she provides personalized meal plans, constant support, motivation, and genuinely helps women become stronger physically and mentally. You can tell she truly…”
“My trainer has been amazing! She is very knowledgeable, patient, and motivating. She pushes me to challenge myself while still making sure I’m comfortable and using the proper form. I really appreciate the encouragement…”
“She’s passionate and incredible at helping others in their fitness journey!”
“Sham is way more than just a trainer at this point she’s family. She’s honestly the best I’ve ever seen when it comes to training and getting results. The way I’ve seen my body change and the motivation she gives me to…”
Before
After“Sham is way more than just a trainer at this point she’s family. She’s honestly the best I’ve ever seen when it comes to training and getting results. The way I’ve seen my body change and the motivation she gives me to…”
My confidence !
Before
After“Shamaira has been an amazing addition to my weigh loss journey. As a former athlete I never really struggled with how to workout but motivation and consistency has always been a struggle. With Sham’s help she has been…”
“La Bella Beast is a passionate trainer who truly cares about helping you reach your goals. After attending bootcamps over the last few months, I’ve definitely noticed a difference in my endurance and strength,…”
“Training with LaBella Beast has been an amazing experience! She pushes me beyond my limits, keeps me accountable, focuses on proper form and progressive strength, and genuinely motivates me to become a stronger,…”
Before
After“From day one (and especially after three months of training), I saw measurable results: stronger, leaner, and more confident. The workouts are effective and clearly tailored to my goals, with progress tracked in a way…”
Before
AfterJessica
1:1 remote coaching
Results vary. Every plan is built from that client’s own intake.
Three ways to work with me
1:1 Coaching
Remote or in Apollo Beach
Weekly check-ins, a program built for your life, and a written reply from me within 48 hours.
Learn about coaching ›8–12 Week Programs
Train on your own time
Self-guided strength, glute, pregnancy and postpartum programs you own for life.
Browse programs ›Bootcamps & Youth
In-person in Apollo Beach & Tampa
Group energy, athletic development for young athletes, and Girls Gone Wilder Wednesday — the all women's class at Wilder Sports Academy in Tampa.
See bootcamps ›Not sure which one? Take the 60-second quiz

Meet your coach
I built these programs from the inside out.
Coach, strongman competitor and mom. I trained through pregnancy, rebuilt after, and wrote the coaching I wish I had been handed.
Read my story
Nourishment
A meal guide for any program.
Simple nutrition built around your goals, your stage, and the foods you actually eat.
Explore meal guidesFree kickstart
Free 5-Day Kickstart
Five days. One 20 to 30 minute workout and one mindset lesson each morning, straight to your inbox. Dumbbells or nothing at all, home or gym. Day one lands the moment you sign up.
